This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.
- ISBN10 0894642383
- ISBN13 9780894642388
- Publish Date 1 January 1987
- Publish Status Active
- Out of Print 16 October 2009
- Publish Country US
- Imprint Krieger Publishing Company
- Edition 2nd Revised edition
- Format Hardcover
- Pages 314
- Language English