Good industrial market research is one of the most valuable and respected business tools available to those in industry. By providing accurate information as the basis of forecasts, it reduces the risk in long-term planning and sales projections. This third edition of "The Industrial Market Research Handbook" provides a practical and comprehensive guide to the techniques and applications of industrial market research in a variety of business contexts. Topics covered include: how to identify a market and its characteristics; how to obtain information on customers and competitors; how to set up a market research project, implement it and successfully present the results. Every aspect of industrial market research is covered here in depth, emphasizing the benefits for company strategy and performance.
Also included in this new edition are: a completely revised chapter on questionnaire design, giving a fresh angle on a vital aspect of research; a substantially revised chapter on customer satisfaction which reflects the increasing importance of total quality management and the quality standard (BS5750/ISO9000) in this field; and a new chapter on researching European markets - essential for any company venturing into the Single Market. The scope and clarity of the information provided in this handbook make it essential reading for all those responsible for market research in their organization, including manufacturers and those providing services for industry, as well as students of business, particularly sales, marketing and market research.
- ISBN10 0749407743
- ISBN13 9780749407742
- Publish Date 30 November 1992 (first published March 1985)
- Publish Status Out of Print
- Out of Print 21 January 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition 3rd Revised edition
- Format Hardcover
- Pages 380
- Language English