A set of problem-solving techniques for business. The author examines three types of creativity - internal, external and what he calls conceptual creativity - giving examples from a wide range of fields such as business, marketing, engineering, design, inventions and education.
- ISBN10 0099187027
- ISBN13 9780099187028
- Publish Date 20 March 1997
- Publish Status Out of Print
- Out of Print 10 August 2021
- Publish Country GB
- Publisher Cornerstone
- Imprint Arrow Books Ltd
- Format Paperback (B-Format (198x129 mm))
- Pages 128
- Language English