For courses in Principles of Marketing.
This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.
- ISBN10 0130648531
- ISBN13 9780130648532
- Publish Date 2 October 2002
- Publish Status Out of Print
- Out of Print 7 May 2007
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 544
- Language English