A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.
The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
- ISBN10 0132374722
- ISBN13 9780132374729
- Publish Date 14 October 2011 (first published 31 March 1995)
- Publish Status Out of Print
- Out of Print 3 February 2014
- Publish Country US
- Imprint Pearson
- Edition 3rd edition
- Format Paperback
- Pages 320
- Language English