For the Principles of Marketing course.Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.
- ISBN10 0131018612
- ISBN13 9780131018617
- Publish Date 5 June 2003 (first published 3 July 2000)
- Publish Status Out of Print
- Out of Print 16 May 2007
- Publish Country US
- Imprint Pearson
- Edition 10th edition
- Format Paperback
- Pages 752
- Language English