This text uses hands-on activities and real-life examples to provide the most comprehensive and straightforward coverage of doing qualitative research on the market.
The author's central purpose is to show inexperienced researchers how to design, collect, and analyze data and then present their results to the scientific community, while stressing the importance of ethics in research and taking the time to properly design and think through any research endeavor.
- ISBN10 0205503748
- ISBN13 9780205503742
- Publish Date 13 April 2006 (first published 17 October 1988)
- Publish Status Out of Print
- Out of Print 28 November 2008
- Publish Country US
- Imprint Pearson
- Edition 6th edition
- Format Paperback
- Pages 400
- Language English