No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses (No B.S.)

by Dan S Kennedy

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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
  • ISBN10 1613082320
  • ISBN13 9781613082324
  • Publish Date 1 April 2013
  • Publish Status Out of Print
  • Out of Print 6 July 2021
  • Publish Country US
  • Imprint Entrepreneur Press
  • Edition Second Edition
  • Format eBook (EPUB)
  • Pages 240
  • Language English