Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
- ISBN10 0133250865
- ISBN13 9780133250862
- Publish Date 24 January 2013 (first published 15 December 2004)
- Publish Status Out of Print
- Out of Print 25 June 2013
- Publish Country US
- Imprint Pearson
- Edition 5th edition
- Format Paperback
- Pages 224
- Language English