This volume is intended as an introductory text for students in business studies and commerce courses. Planning and management are closely linked in the real business world of tourism and are in this book. The nature of the tourism industry within the management process, and the nature of community involvement in planning for and managing tourism are covered from different perspectives. This book aims to provide stimulus material in the form of case studies drawn mainly from Australia and New Zealand, but also from the Pacific Rim and Europe, from newspapers, magazines, maps, and the Internet. Student exercises provide an opportunity to test understanding and reinforce knowledge.
- ISBN10 1862504970
- ISBN13 9781862504974
- Publish Date 30 June 2001
- Publish Status Active
- Publish Country AU
- Imprint Hospitality Press
- Format Paperback
- Pages 384
- Language English