Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability

by Les Binet and Peter Field

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  • ISBN10 1841161985
  • ISBN13 9781841161983
  • Publish Date 24 August 2009
  • Publish Status Unknown
  • Publish Country GB
  • Imprint World Advertising Research Center
  • Format Paperback
  • Pages 100
  • Language English