Marketers must be fully equipped to meet the challenges of the information and technology-driven marketplace in South Africa. Marketing 2e helps students to turn information into useful knowledge, to obtain the competitive advantage and to be successful in the marketplace. The South African examples and comment in an international setting creates local and global perspective. The text works at a small business entrepreneurial level and provides appropriate material for work in small teams. The text also examines marketing from a global perspective. The organisation of the text is OBE and modularised.
- ISBN10 0195786815
- ISBN13 9780195786811
- Publish Date 31 January 2004
- Publish Status Unknown
- Out of Print 18 May 2021
- Publish Country ZA
- Imprint Oxford University Press Southern Africa
- Edition 2nd edition
- Format Paperback
- Pages 432
- Language English