The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.
- ISBN13 9781349511297
- Publish Date 1 January 2004
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition Softcover reprint of the original 1st ed. 2004
- Format Paperback
- Pages 210
- Language English