Average number of ads exposed to each day: 3000
Average number of ads exposed to by age of 65: 2 million
Average number of brand names memorised by a 10-year-old: 400
Worldwide advertising spend in 2006: $427 billion.
In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives?
Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won't give it up, is it time for the individual to take back control?
- ISBN10 1847670873
- ISBN13 9781847670878
- Publish Date 7 August 2008 (first published 6 September 2007)
- Publish Status Out of Print
- Out of Print 11 August 2021
- Publish Country GB
- Imprint Canongate Books
- Edition Main
- Format Paperback (B-Format (198x129 mm))
- Pages 256
- Language English