The New Marketing Conversation

by Alexandra MacAaron and Donna Baier Stein

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Book cover for The New Marketing Conversation

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Written for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding.
  • ISBN10 0324200579
  • ISBN13 9780324200577
  • Publish Date 18 November 2004
  • Publish Status Transferred
  • Out of Print 10 January 2014
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western
  • Format Hardcover
  • Pages 271
  • Language English