China's current growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.
- ISBN10 9810487045
- ISBN13 9789810487041
- Publish Date 7 July 2006 (first published 27 January 2004)
- Publish Status Out of Print
- Out of Print 24 February 2009
- Publish Country GB
- Imprint Thorogood
- Edition 2nd Revised edition
- Format Paperback
- Pages 278
- Language English