This volume is specifically developed and written for students taking the Effective Management for Marketing module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.
- ISBN10 0750649232
- ISBN13 9780750649230
- Publish Date 12 June 2000 (first published 22 March 1995)
- Publish Status Out of Print
- Out of Print 28 September 2004
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition Revised edition
- Format Paperback
- Pages 352
- Language English