The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand

by Taulbee Jackson and Erik Deckers

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  • ISBN10 1480801194
  • ISBN13 9781480801196
  • Publish Date 1 July 2013
  • Publish Status Active
  • Publish Country US
  • Imprint Archway Publishing
  • Format Paperback (US Trade)
  • Pages 236
  • Language English