This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.
- ISBN10 0843609036
- ISBN13 9780843609035
- Publish Date December 1979
- Publish Status Out of Print
- Out of Print 9 February 1996
- Publish Country GB
- Imprint PWS Pub. Co.
- Format Paperback
- Pages 512
- Language English