This fifth book in the "Basics Design series" - "Colour" - examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour - how light works, colour wheels, colour combinations and harmonies - the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.
- ISBN10 2884790667
- ISBN13 9782884790666
- Publish Date November 2005
- Publish Status Out of Print
- Out of Print 25 June 2007
- Publish Country CH
- Publisher Bloomsbury Publishing PLC
- Imprint AVA Publishing SA
- Format Paperback
- Pages 176
- Language English