Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.
The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.
For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
- ISBN10 0749447605
- ISBN13 9780749447601
- Publish Date 3 June 2007 (first published 1 July 2000)
- Publish Status Active
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition 5th Revised edition
- Format Paperback (US Trade)
- Pages 448
- Language English