This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
- ISBN10 1847658210
- ISBN13 9781847658210
- Publish Date 3 May 2012
- Publish Status Active
- Publish Country GB
- Imprint Profile Books Ltd
- Format eBook (EPUB)
- Language English