Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
- ISBN10 1846682487
- ISBN13 9781846682483
- Publish Date 12 March 2009
- Publish Status Out of Print
- Out of Print 30 August 2013
- Publish Country GB
- Imprint Profile Books Ltd
- Edition Main
- Format Paperback (B-Format (198x129 mm))
- Pages 320
- Language English