In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution. The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies.
- ISBN10 038550229X
- ISBN13 9780385502290
- Publish Date 15 January 2002 (first published 1 February 2000)
- Publish Status Active
- Out of Print 25 September 2012
- Publish Country IN
- Imprint Random House USA Inc
- Format Paperback (US Trade)
- Pages 288
- Language English