If you have to be naked, you had better be buff.We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad: all can be seen by anyone who knows where to look. Welcome to the world of the naked corporation.
In The Naked Corporation, Don Tapscott and David Ticoll explain how the new transparency has caused this unprecedented power shift, how and where information has exploded, and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it.
- ISBN10 0743253507
- ISBN13 9780743253505
- Publish Date 7 October 2003
- Publish Status Active
- Imprint Free Press
- Format eBook
- Pages 368
- Language English