New Consumer Marketing: Managing a Living Demand System

by Susan Baker

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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
  • ISBN13 9780470668306
  • Publish Date 15 January 2010 (first published 27 June 2003)
  • Publish Status Active
  • Publish Country US
  • Imprint John Wiley & Sons Inc