This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
- ISBN13 9780470853016
- Publish Date 3 January 2003 (first published 27 June 2002)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format eBook
- Pages 292
- Language English
- URL http://wiley.com/remtitle.cgi?isbn=0470853018