Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers (ConsumAsian)

by John McCreery

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Book cover for Japanese Consumer Behaviour

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What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
  • ISBN10 0700712097
  • ISBN13 9780700712090
  • Publish Date 6 April 2000 (first published 13 March 2000)
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format Hardcover
  • Pages 278
  • Language English