Success can be yours!Pick the right price to make your iPhone app irresistible
You've developed this really great iPhone app. You know users will be lining up to get their hands on it. So how much do you charge? Here's how to decide! Follow the suggestions in this book to set your price, project revenue, and market your app. Discover the best ways to make your app pay — even if you start by giving it away.
What's it worth? — look at iPhone app revenue models and see what's involved in pricing
When free is smart — consider a free, limited-feature version of your app to intrigue customers or upsell to other products
Become the Apple of their eye — why it pays to be among the App Store's featured favorites
The fine line — keep your development costs, profit margin, and buyer appeal in balance
Take a poll — survey people in your target market and learn what they're willing to pay
Project! — learn to create realistic revenue projections
To market, to market — get your product reviewed, blog and tweet about it, create a demo YouTube video, and market through social networks
Let's review — learn from the reviews your app receives and decide if you should adjust your price
Open the book and find:
Why $9.99 is the limit for impulse buyers
How you can justify charging more
Secrets to building a customer base
Perks available to the App Store's Top 100
How free apps can actually make you money
Great ways to get your app noticed
The benefits of being an advocate
Tips on creating your own publicity
- ISBN13 9780470557402
- Publish Date 17 July 2009
- Publish Status Active
- Publish Country US
- Imprint For Dummies
- Format eBook
- Pages 43
- Language English
- URL http://wiley.com