This package presents participants with the skills necessary to write a business plan in support of a chosen strategy. It gives insight into the types of information needed for such a plan, and an awareness of some of the traps of poor plan preparation. The accompanying Trainer's Guide contains: information on the teaching aims and methods of the course; paper masters of transparencies, handouts and exercises; teaching notes on case studies and exercises; and a reading list. The Participant's Guide, which can be purchased in multiple or photocopied to hand out to each delegate, contains all that the participant needs to gain maximum benefit from the course, including details of the scope of the course, notes to topics discussed, exercises and case studies, and work and action sheets. Among the issues covered in the package are: why a good plan is important; judging a plan; elements of a plan; looking at the business environment; strengths and weaknesses; thinking of options; writing a plan; and personal action plans.
- ISBN10 0749410930
- ISBN13 9780749410933
- Publish Date 30 July 1993
- Publish Status Out of Print
- Out of Print 21 January 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 160
- Language English