For busy fundraisers, writing letters of appeal can be confusingand laborious. Now, a guide from the nation's premierletter-writing tutor--direct mail expert Mal Warwick--showsfundraisers what makes the best letters work. Whether its generaladvice about the most effective mail strategies, or specific advicefor those interested in the details of a direct mail campaign,Warwick keeps fundraisers on track when he reminds: "You're writingfor results--not a Pulitzer Prize."
In How to Write Successful Fundraising Letters, Warwick'sstep-by-step model for writing a successful appeal walks youthrough the critical stages; his topics range from laying thegroundwork for a prosperous campaign all the way through to theimportance of thanking donors. Supported by an extensive collectionof model letters, Warwick's no-nonsense, jargon-free work hashelped thousands of fundraisers achieve results.
Read a review written by Charity Channel Founder/CEOStephen C. Nill:
http://charitychannel.com/publish/templates/?a=471&z=25
- ISBN13 9780470370018
- Publish Date 11 March 2008 (first published 15 March 2004)
- Publish Status Active
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Jossey-Bass Inc.,U.S.
- Format eBook
- Pages 320
- Language English