Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion and aspiration. This text provides an approach to creating products and services that people will love. It is an approach that is holistic and integrated - it looks at people in their entirety and at products and services in their entirety.
- ISBN10 0470847115
- ISBN13 9780470847114
- Publish Date 25 October 2002
- Publish Status Out of Print
- Out of Print 6 April 2007
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Hardcover
- Pages 126
- Language English