In the contemporary business world, international is the default setting. Most organizations operate globally on some level which adds value but brings complexity and challenges. This textbook provides an introduction to understanding how businesses create value in global settings.
In this updated edition, the authors cover the traditional key themes including multinationals, internationalization and international market entry, as well as contemporary issues. New topics analyzed in this edition include risk, business models and hyperglobalization. With dedicated chapters on the role on non-market actors in international business, the book provides a multi-disciplinary world-view for readers.
A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning.
- ISBN13 9781351731324
- Publish Date 31 December 2022 (first published 22 May 2003)
- Publish Status Permanently Withdrawn
- Out of Print 5 August 2022
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition 3rd edition
- Format eBook
- Pages 528
- Language English