"Everything You Want" was written to help readers understand the process and culture of brand marketing, by taking perspectives on an undulating brandscape of identity, aspiration, and culture. This provocative guide to consumers, brands, and marketing communication allows readers to unlock the secrets of the branded consumer. The book reflects on the imbalance of the relationships we have with the things we buy, and discusses other important consumer, brand, and communication issues.
- ISBN10 1841120197
- ISBN13 9781841120195
- Publish Date 29 April 2003
- Publish Status Out of Print
- Out of Print 8 March 2007
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Capstone Publishing Ltd
- Format Paperback
- Pages 192
- Language English