In the "Best of Branding", branding pioneer Jim Gregory publishes - for the first time ever - findings from his revolutionary Corporate Branding Index[registered]. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.
- ISBN13 9780071403290
- Publish Date 16 December 2003
- Publish Status Out of Print
- Out of Print 10 March 2009
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Format Hardcover
- Pages 240
- Language English