For sales managers, the need to keep key accounts happy--and growing--is just as important as closing the first deal. In Mastering Your Key Accounts, world-renowned sales guru Stephan Schiffman teaches sales managers to identify key team players, and build alliances to conquer vital territories through developing a Major Account Mapping worksheet. Armed with Schiffman's dynamic action plan, readers can generate new business, penetrate new accounts, and maximize existing relationships with key clients.
- ISBN10 1440517363
- ISBN13 9781440517365
- Publish Date 1 January 2012 (first published 1 January 2006)
- Publish Status Active
- Imprint Adams Media Corporation
- Format eBook
- Pages 288
- Language English