It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.
- ISBN10 0446695904
- ISBN13 9780446695909
- Publish Date 1 September 2005 (first published 1 April 2004)
- Publish Status Active
- Out of Print 13 December 2008
- Publish Country US
- Publisher Little, Brown & Company
- Imprint Warner Books
- Edition New edition
- Format Paperback (B-Format (198x129 mm))
- Pages 256
- Language English