The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
- ISBN10 1933583223
- ISBN13 9781933583228
- Publish Date 1 September 2006 (first published 1 January 1983)
- Publish Status Temporarily Withdrawn
- Out of Print 18 March 2015
- Publish Country US
- Imprint Northcoast Publishers
- Edition 9th ed.
- Format Hardcover
- Pages 588
- Language English