Entrepreneurship and small business management are two very close and often overlapping disciplines. Entrepreneurship refers to the dynamic process of creating a new business venture. Small business management addresses various issues of organizing and operating a small business. The goal of this textbook is to provide a package covering all of the issues related to business start-up and those arising from running a small business within the Australasian and South-East Asian contexts. The geographic markets for the book are Australasia (Australia and New Zealand) and South-East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment. The 'What would you do? feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation. The 'Entrepreneur profile' in every chapter profiles Australian, New Zealand and Asia-Pacific entrepreneurs and small business leaders.
The end-of-chapter case study profiles an entrepreneurial approach and/or small business management issue in the pacific Rim.
- ISBN10 1740160177
- ISBN13 9781740160179
- Publish Date 31 January 2001
- Publish Status Out of Print
- Out of Print 19 December 2011
- Publish Country AU
- Imprint United Publishing
- Edition 2nd edition
- Format Paperback
- Pages 254
- Language English