Essential Marketing Concepts and Frameworks

by Alexander Chernev

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  • ISBN10 0979003938
  • ISBN13 9780979003936
  • Publish Date 8 May 2008 (first published 1 August 2006)
  • Publish Status Active
  • Publish Country US
  • Imprint Brightstar Media, Inc.
  • Edition 3rd ed.
  • Format Paperback (US Trade)
  • Pages 88
  • Language English