Conference organising has changed markedly in the past 10 years and continues to change. Conferences or events are information products with the added dimension of personal contacts and networking opportunities. They have to compete in terms of cost and time with other products such as in-company meetings, books, videos, and online meetings.
Successful organisers now need to show creativity and marketing logic in staging conferences. They must deliver the right information product to the right audience, at the right place and at the right time. This book emanates from the heart of the conference world and is an essential guide to the vital aspects of conference organisation - how to create, market and stage an event. It all about how to achieve the magic to create a winning product and the methodology to organise it, whilst controlling the costs and making sufficient money to keep everyone smiling.
The book is divided into three parts: creating the product, implementing the organisation plan, and running the event on the day. Topics covered include: the right place and venue, the right target market, timing, finance, timetable organisation, selling sponsorship and exhibition space, venue contracts, marketing tools and the marketing plan, conference programme and speakers, delegate registration systems, delegate handout, audio visual equipment and stage sets.
- ISBN10 0749442905
- ISBN13 9780749442903
- Publish Date 3 July 2005
- Publish Status Cancelled
- Out of Print 13 June 2011
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (US Trade)
- Pages 300
- Language English