Aimed at middle to senior managers in magazine publishing and connected industries dealing with magazines such as advertising, printing and public relations, this book looks at the skills a contemporary publisher needs. It examines the functions of each department within a publishing company. Particular attention is devoted to planning budgets, cost control, editorial, advertizing and circulation policies as well as to production and marketing. Covering the full range of magazine publishing, from women's interests to specialist markets, and complete with plans, summaries and checklists, this handbook is intended as a reference tool for thse needing to know about publishing magazines.
- ISBN10 1857130324
- ISBN13 9781857130324
- Publish Date 1 April 1996 (first published 29 October 1992)
- Publish Status Cancelled
- Out of Print 10 September 2004
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition 2nd edition
- Format Hardcover
- Pages 256
- Language English