In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more.
- ISBN10 1439080658
- ISBN13 9781439080658
- Publish Date 19 January 2010 (first published 17 July 2001)
- Publish Status Out of Print
- Out of Print 12 June 2015
- Publish Country US
- Imprint South Western Educational Publishing
- Edition 5th ed.
- Format Paperback
- Pages 702
- Language English