A down-to-earth international / export marketing text, written specifically for the undergraduate market. Using the value chain as a starting point, the reader is introduced to the analytical frameworks suitable for the development and implementation of international marketing programmes. Instructor's Manual with CD-ROM (0-13-907429-5).
- ISBN10 1282786024
- ISBN13 9781282786028
- Publish Date 1 January 2010 (first published 20 March 1998)
- Publish Status Active
- Out of Print 14 April 2015
- Publish Country US
- Imprint Financial Times/ Prentice Hall
- Edition 5th Revised ed.
- Format eBook
- Pages 800
- Language English