How businesses can harness the incredible power of personalization technologies without crossing over the line. . As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information, knowledge, and expertise across the enterprise; to communicate with customers, suppliers, and other stakeholders; and to customize working tools. But this freedom does not come without some profound consequences. At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission-critical briefing for anyone who wants to know how to profit from personalization without crossing over into the unethical. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment.
Making It Personal offers a unique perspective on a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.
- ISBN10 0738205362
- ISBN13 9780738205366
- Publish Date 14 November 2001 (first published 26 October 2001)
- Publish Status Out of Print
- Out of Print 4 July 2009
- Publish Country US
- Publisher INGRAM PUBLISHER SERVICES US
- Imprint Perseus Books
- Format Hardcover
- Pages 240
- Language English