All too often, quality customer care is rare. Customers, particularly those with concerns and complaints, are viewed as a necessary evil rather than an essential resource without whose constant support businesses cannot survive. The book demonstrates the necessity of: treating customers as the essential core of every business; being positive about customer problems to protect your customer base and minimize costs; and using complaints as market research and as a way of converting complainants into supporters.
- ISBN10 186072065X
- ISBN13 9781860720659
- Publish Date 10 March 1998
- Publish Status Out of Print
- Out of Print 14 August 2007
- Publish Country GB
- Imprint ICSA Publishing Ltd
- Format Paperback
- Pages 224
- Language English