A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Scott Bedbury and Stephen Fenichell

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  • ISBN10 1101200286
  • ISBN13 9781101200285
  • Publish Date 1 February 2003
  • Publish Status Active
  • Imprint Penguin Group
  • Format eBook
  • Pages 240
  • Language English