This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. KEY TOPICS: Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. MARKET:
- ISBN10 0131918729
- ISBN13 9780131918726
- Publish Date 16 September 2004 (first published 19 April 2002)
- Publish Status Active
- Out of Print 2 March 2011
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 457
- Language English