Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Kevin Keller and Vanitha Swaminathan

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  • ISBN10 0135641373
  • ISBN13 9780135641378
  • Publish Date 18 April 2019
  • Publish Status Active
  • Publish Country US
  • Imprint Pearson
  • Edition 5th ed.
  • Language English