This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
- ISBN13 9783847408918
- Publish Date 18 April 2016
- Publish Status Active
- Publish Country GB
- Imprint Verlag Barbara Budrich
- Format eBook
- Pages 166
- Language English